EDITORIAL PRODUCT PLACEMENT
The objective of editorial product placement is to get our clients' products mentioned in product-based features and websites. We target interiors editors, freelance journalists, stylists and bloggers with relevant information, press releases, high quality photography, and product loans to achieve high volumes of coverage across a broad spectrum of consumer media from national and regional newspapers to interior design magazines and interior blogs.
Our services are aimed at interiors brands and design stores who are selling their products in the UK or are wishing to enter the UK market. We work with clients who have an online shop or a page on their website listing their UK retailers. Our clients need an ongoing PR service (minimum 6 months) and have high resolution (print quality) cut out and lifestyle images of their products.
BENEFITS OF PR
PR raises awareness of your brand or business. Being featured in the press puts you in front of thousands of people who may not have heard of you before. Good PR ensures that the people not only know you're there, but also feel that you are trustworthy, reliable and have something they want. Appearing in an editorial feature adds to your credibility and carries more value than an advertisement because it has the endorsement of the publication it’s written in. Online coverage will also grow your online presence and boost your Google rankings. So if you have exciting products to shout about, PR could be the best route to take to increase your sales and create a positive reputation for your brand.
Tiainen is Finnish for bluetit.